Meet your finance team.
Good people who care about good food
Sam Brooks
Founder & Chief Financial Officer
Sam has over 10 years of experience in financial operations for for-profit and not-for-profit orgs both large and small. She started Bold Enterprise to help food entrepreneurs win through financial discipline and better funding.
Having gone to school for Dietetics, she gets the connection between food and health. And it's what gets her out of bed every morning.
She's a mother who loves to run, cook, and dream about a food system that could end chronic disease.
Celeste Diaz
Accounting Manager
Celeste is the final boss of accounting for complex food operations. Tracking inventory and COGS is playing on hard mode, but she makes it look easy.
With a knack for tech tools and a collaborative mindset, she loves building robust financial operations so you can focus on growing your enterprise boldly and with clarity.
In her free time, Celeste keeps up with her beautiful little girl.
Valeria Martinez
Senior Accountant
Valeria is the rare accountant that speaks the language of cashflows. She turns hundreds of disconnected numbers into a fresh, useful cash story by asking all the right questions. She also keeps you in the loop with weekly reporting.
Valeria enjoys simplifying complex financial information and equipping teams with clear, trustworthy insights.
She is a runner, a dog mom, and loves spending time with her family.
Elizabeth Valerio
Staff Accountant
Elizabeth is the bookkeeper everyone wants, but no one can find. She doesn’t let any email or bill fall through the cracks, and makes every day go smoother for you. She’ll make sure you always know what your customers owe you, and what you have to pay your vendors.
She enjoys working with numbers, improving workflows, and supporting teams so everything stays on track behind the scenes.
Elizabeth loves to cook for her family and rescue injured animals in her city.
